Overview
Georgia Power is creating partnerships with retailers and manufactures to promote the sales of ENERGY STAR qualified lighting and appliances through educational initiatives. 

Implementation
The Georgia Power ENERGY STAR program has a full time field representative. The goal is to educate sales staff on the benefits of ENERGY STAR qualified products in either a pre-arranged formal setting, or one on one informal setting. The field representative also holds mini-promotions at various The Home Depot locations throughout the year in an effort to educate consumers on the benefits of ENERGY STAR qualified product. Large scale full day events are also held, increasing sales of qualified lighting significantly.
In addition to education and training, pre-approved point of purchase materials are placed on ENERGY STAR qualified product.

Summary of Results
Winner of the 2007 & 2008 Excellence in ENERGY STAR Promotion award, Georgia Power is currently second in the nation in the EPA's Change a Light pledge campaign. Georgia Power gave away more than 200,000 CFL's in 2006 & 2007 to customers who took the Change a Light pledge.

APT worked with Georgia Power, The Home Depot and TCP to implement the Atlanta Change a Light bus tour held at the Falcon’s Landing located just outside the Georgia Dome during a nationally televised Monday Night Football game.

The 2008 strategy will be to implement a Refrigerator Recycling Pilot Program and continue with the Education and Training components of the Lighting and Appliance programs.
There are marketing opportunities available to retail partners such as co-branded bill inserts, and promotion opportunities such as holiday and special events.