Overview
On October 1, 2007, JEA contracted with APT & EFI to implement a residential lighting program.  The JEA ENERGY STAR Lighting Program is designed to increase consumer awareness and encourage the purchase of ENERGY STAR compact fluorescent lights (CFLs) among its customers in and around the Jacksonville metropolitan area.

Implementation
Immediately upon award of the contract, and under the direction of JEA, APT staff customized certain elements of our initial program design to meet changing sponsor requirements.  JEA elected, for example, to have APT design and print all POP materials and instant coupons to be used in the first six months of the program.  Simultaneously, APT recruited, hired, and trained our first program Field Representative for the JEA program.  

On December 3rd, 2007, the program kicked off with an in-store instant coupon rebate program targeting local and independent retailers.  In March, 2008 we added upstream markdown incentive programs for larger national and regional retailers.  Our Field Representative is currently on the ground in Jacksonville, visiting stores, enrolling retailers, placing coupons and POP material, and training retail staff.  The response from retailers has been very supportive and encouraging.  APT will add a second Field Representative by the start of the second year of the program as the program continues to grow.

Summary of Results
Since the program’s inception, we have enrolled almost 40 retail locations in the program, including independent hardware stores, national DIY and department stores, national drug and grocery stores, and local grocery, department and other retailers. In these first 4 ½ months, our Field Representative has completed 415 ENERGY STAR retailer visits and has held 18 special promotional events; at these visits and events APT has trained 1,384 retail staff and customers. The program will continue to utilize a combination of instant rebates and up-stream incentives to reach the goal of 222,000 CFLs in the first year of the program.

About a recent APT In-Store CFL Event at ACE Hardware, the store Manager wrote:
"It was the worst weather I ever saw with only 20% of our normal customer count, but [the event] sold out all the multipack CFLs on my end cap. . . . We have increased our stock from 2 SKU’s to about 20.  I’m now stocking everything in the catalog. With your training, I expect my staff to sell much more in the future."