* Trade ally identification and qualification
* Trade ally enlistment
* Development of trade ally training curriculums
* Conducting trade ally trainings
* Breakfast kick off meetings
* Trade Workshops – (Seminars - Educational Workshops)
Total event coordination
Mailings - Attendee outreach and sign up
Confirmation of attendance
Post event follow up
Event location identification
Audio visual equipment
Workbook development
* Training seminars
Curriculum development
Program training
Sales training
Communication training
Marketing strategies
* Promotions sale of multiple products, torchiere turn in events, educational and awareness -In-store, Malls, Fairs, Concerts
* Data collection
On-site surveys – distribution channel and
end-user
Attitudinal, Behavioral
Product oriented
Participation Satisfaction
End user satisfaction
Tracking of success indicators
Questions of the month
Sales data collection, database population, and Statistical analysis
* On going trade ally maintenance
Site visits
Newsletters
Outreach – letters
* Development of Participation agreements
* Manufacturer enlistment development, and participation
* Corporate retailer enlistment, development and participation
* Buying group enlistment, development and participation
* Presentations using PowerPoint and other visual aids
* Collection of industry information
Within the industry itself
From the external interested parties
Evaluations from across the country
* Coordination of all industry players
* Sharing of industry information
* Identifying information important to the participants
* Cooperative advertisement participation
* Leveraging industry dollars to supplement program dollars
* Schools
Outreach to schools
Curriculum development
In-class presentation
Auditorium presentations
Teacher trainings
* Reporting
Progress reports
Indicators of success
Sales data
