Overview

The Long Island Power Authority (LIPA) Clean Energy Initiative Program is a 10-year, 355 million dollar commitment designed to educate consumers about energy efficient products and services while reducing energy consumption on Long Island. The ENERGY STAR Residential Lighting and Appliance Program is an important component of the Clean Energy Initiative.  Each year, LIPA expands its marketing and customer education efforts while increasing its overall goal of energy and consumer dollars saved. 

Implementation

APT manages the field implementation and Point of Purchase material marketing services for LIPA’s residential ENERGY STAR Lighting and Appliance program. Full time field representatives conduct retailer training sessions, merchandise ENERGY STAR qualified products, and promote consumer education through in-store promotions and a successful cooperative advertising program. We stay connected to market trends by working closely with retailers and manufacturers, and conduct annual sales floor surveys of ENERGY STAR qualified products. These data help inform LIPA’s efficient products programs and assist LIPA in achieving its goal of conserving energy and resources for Long Island residents.

Summary of Results

LIPA’s ENERGY STAR Lighting and Appliance Program was awarded an “Excellence in ENERGY STAR Promotion Award” from the U.S. Environmental Protection Agency and the U.S. Department of Energy in 2007 and 2008.

Between January 1 and December 31, 2007, the LIPA ENERGY STAR Lighting and Appliance Program:

• Completed 4,766 ENERGY STAR retailer site visits with 2,079 personnel trained
• Conducted 132 in-store promotions and community events, with 32,430 ENERGY STAR qualified CFLs sold and 7,974 customers reached
• Completed 108 retailer cooperative advertisements resulting in 6,561,601 impressions
• Held Earth Day and Change a Light promotions resulting in 1,033,556 ENERGY STAR qualified CFLs sold
• Locally sponsored the national “Change a Light, Change the World” pledge campaign resulting in a total of 1,669 pledges
• Completed LIPA’s Fourth Annual ENERGY STAR/Energized Sales Training event with a total of 43 sales associates, department heads and store educators trained.