Overview
MotorUp (originally NE Premium Efficiency Motor Initiative) is a regional electric motor program which sought to increase the market penetration of Premium Efficient, three phase electric motors. MotorUp was instrumental in the design and adoption of the NEMA Premium® standard in 2002, and led the way in Best Practice Motor Management, and DOE Motor Master+ software education. 

Implementation
The field implementation team provides services to motor dealers, including Program education, Motor Management Best Practices training, ride-alongs to customers, Motor Master+ installations and seminars.  Marketing materials include a quarterly MotorUp oversized newsletter to 20,000+ utility customer motor users, point of purchase displays, posters, calendars and so on.  Program management and Rebate processing and reporting is handled at the APT home office in Springfield, MA.

Summary of Results
Since its inception, MotorUp has rebated 15,642 motors (318,714 connected horsepower) representing  approximately 16,639,178 kWh and 3,129 kW annual savings to the region.  Over 1,500 facility managers have been trained in Best Practice Motor Management and installed over 500 DOE Motor Master+ software packages at facilities in New England.