Overview
National Grid is committed to educating consumers on the benefits of saving energy through the use of ENERGY STAR qualified CFLs in their homes.  Our primary goal is to create long-term sustainable change in consumer awareness and behavior that will result in reducing their home energy costs. 

Implementation
Field representatives in Rhode Island train retailers, customers, and sales personnel in both lighting and appliance departments.  They also put up point of purchase (POP) materials, run Change-A-Light events, and promote the signing of pledge cards.  Through field implementation, education, and advertising National Grid is helping customers save energy with ENERGY STAR qualified lighting and appliances.
The Rhode Island program provides residential customers with the opportunity to purchase ENERGY STAR qualified compact fluorescents, PNNL tested floods, and fixtures at a discounted price.  In addition, we offer mail-in incentives on ENERGY STAR qualified clothes washers, and room air conditioning units. 

Summary of Results
In 2007 National Grid conducted 20 Change A Light events; distributed 703 ENERGY STAR qualified CFLs; received 1,644 signed Change A Light pledge cards; and conducted 15 print, 1 billboard, 1 radio and 1 television cooperative advertisements, resulting in 191,000 impressions, and leveraging $15,877 in industry funds.  National Grid also conducted 11 Negotiated Cooperative Promotions resulting in sales of 276,233 CFLs and 5,297 fixtures.

Goals
CFLs (260,000); torchieres (200); indoor fixtures (6,400); outdoor fixtures (550); clothes washers (4,000); and room air conditioners (1,700).